Pakistan International Airlines PIA is the national flag carrier and a state-owned enterprise of the Government of Pakistan.
Headquartered at Jinnah International Airport in Karachi it operates scheduled services to 24 domestic destinations and 38 international destinations in 27 countries across Asia, Europe and North America. Its main bases are at Karachi, Lahore and Islamabad/Rawalpindi.
The airline's secondary bases include Peshawar, Faisalabad, Quetta, Sialkot and Multan, from which it connects the metropolitan cities with the main bases, the Middle East, Europe, and the Far East. It is primarily owned by the Government of Pakistan and is regulated by the Ministry of Defence as an autonomous body. It employed 18,043 people as of May 2008.
Boeing 747-300 on finals to London Heathrow Airport, England (Discarded livery)
List of Chairmen of Pakistan International Airline.
An Airbus 310 at Leeds Bradford International Airport (2011).
Financial performance
The financial performance for FY 2011 continues to be a challenge with an after tax loss of PKR 26.767 billion. This was preceded by six consecutive loss making years dating back to 2005. The airline did report a reduction of post tax losses of 83% in 2009 (compared to 2008) based on a reduction in fuel cost, comparatively stable exchange rate for the Pakistan Rupee and higher revenues. But in 2011 & 2010, losses again rose sharply compared to the previous years.
The airline faces many challenges to its profitability such as staffing levels and overall management issues. An employee count of 18,014 for a fleet of 40 aircraft is clearly an area that needs to be reviewed.
The report for the first quarter of 2012 does not show any improvement. The after tax losses reported for the first quarter of 2012 are PKR 7.81 billion as compared to PKR 4.24 for Q1 of 2011. Revenue is also pretty much stagnant at PKR 26.44 billion for the first quarter of 2012 compared with PKR 26.18 billion for the first quarter of 2011.
| Year | Revenues (PKR in Million) | Profit/(Loss) (PKR in Million) | Employees (Ave.) |
|---|
| 2011 | 116,551 | (26,767) | 18,014 |
| 2010 | 107,532 | (20,785) | 18,019 |
| 2009 | 94,564 | (5,822) | 17,944 |
| 2008 | 88,863 | (36,139) | 18,036 |
| 2007 | 70,481 | (13,399) | 18,149 |
| 2006 | 70,587 | (12,763) | 18,282 |
| 2005 | 64,074 | (4,412) | 19,263 |
| 2004 | 57,788 | (4,412) | 19,634 |
PIA Head Office, Lahore
Passenger Traffic
After hovering around the five and a half million mark for around 5 years, the passenger traffic rose to just under six million in 2011 while the passenger load factor went down from 74% in 2010 to 72% in 2011.
It is also interesting to note that for 2011, about 81% of revenue is from passenger traffic and only 5% from cargo. Another 7.8% is from room food and beverage sales.The remaining 6% is from excess baggage, charter, engineering services, handling & related services, mail & other.
| Year | Revenue Passengers (Million) | Passenger Load Factor | Average Passenger Stage Distance (Statute KM) |
|---|
| 2011 | 5.953 | 72 | 2,631 |
| 2010 | 5.538 | 74 | 2,827 |
| 2009 | 5.535 | 70 | 2,510 |
| 2008 | 5.617 | 71 | 2,479 |
| 2007 | 5.415 | 67 | 2,527 |
| 2006 | 5.732 | 69 | 2,639 |
| 2005 | 5.499 | 70 | 2,638 |
PIA's current livery on their Boeing 777-300ER (AP-BHW) As seen on final to London Heathrow from Lahore
Destinations
As of December 2012 PIA serves 24 domestic destinations and 38 international destinations in 27 countries across Asia, Europe and North America from its home bases of Karachi, Lahore, Islamabad and Peshawar.
Dubai is a major focus city for the airline with flights to Bahawalpur, Dera Ghazi Khan, Faisalabad, Islamabad, Karachi, Lahore, Multan, Peshawar and Quetta.
History[edit]
Pre-Independence
Pakistan International Airlines can trace its origins to the days when Pakistan had not yet gained independence from the British Raj. In 1946, the country's founder Muhammed Ali Jinnah realized the need for a flag carrier for the prospective country and requested financial help from a wealthy businessman Mirza Ahmad Ispahani and Adamjee Haji Dawoodfor this purpose. Around that time, a new airline 'Orient Airways', was registered in Calcutta on 23 October 1946. In February 1947, the airline bought three DC-3 airplanes from a company in Texas and obtained a license to fly in May of the same year. The airline started its operations in June, offering services from Kolkata to Sittwe and Yangon. On 14 August 1947, Pakistan came into being and Orient Airways started relief operations for the new country.
PIA L1049C Super Constellation at London (Heathrow) Airport in 1955
A Pakistan International Airlines Boeing 707 photographed in Germany, 1961
Post-Independence
On 7 June 1954, Orient Airways started its operations by offering flight services between East and West Pakistan, with service from Karachito Dhaka. In addition, the airline also introduced two new domestic routes, i.e., Karachi-Lahore-Peshawar and Karachi-Quetta-Lahore. However, due to sustained losses being suffered by the airline, the Government of Pakistan proposed that Orient Airways merge with a new national airline. On 11 March 1955, Orient Airways merged with the government's proposed airline, becoming Pakistan International Airlines Corporation. The newly formed airline not just offered services on its domestic routes but also inaugurated its first international route, Karachi-London Heathrow Airport[10] via Cairo and Rome, using 4 newly acquired Lockheed L-1049C Super Constellations. The airline continued using DC-3s on domestic routes in Pakistan. In May 1956, PIA ordered 2 Super Lockheed Constellations of the latest L-1049H type and 5 Vickers Viscount 815.
1960s
The appointment of Air Marshal Nur Khan as the Managing Director of PIA in 1959 heralded an era of great successes for PIA. In March 1960, PIA wet-leased a Boeing 707 from Pan American airlines, thereby becoming the first Asian airline to induct a jet-aircraft in its fleet.[11]With the newly acquired aircraft, the airline introduced its first trans-Atlantic route Karachi-New York JFK via London in 1961. In 1962, it expanded its fleet by placing orders for Boeing 720s, Fokker F27s, and Sikorsky helicopters. In the same year, one of Boeing 720s flown by Captain Abdullah Baig flying from London to Karachi made a world record for the Speed over a commercial airline service for powered landplanes of 938.78 km/h, a record which still holds to this day.[12]
From 1962 to 1966, PIA operated only its Sikorsky S-61 helicopters for services related to East Pakistan (present day Bangladesh) due to some technical difficulties. The normal operations on these routes resumed in 1966 when conditions improved. Upon the establishment of ties between Pakistan Government and People's Republic of China, PIA started flying to Beijing in 1964, becoming the first airline of a non-communist country flying to the People's Republic of China.[11] At the outbreak of Indo-Pakistani War of 1965, the Pakistani Armed Forcesseek PIA's services for logistics and transport purposes. The Viscounts were phased out in 1966 and were replaced by 4 Hawker Siddeley Tridents. These aircraft were later sold to
1970s
The 70s decade was marked by resumption of transatlantic flights, introduction of new destinations, appointment of Nur Khan as its executive for the second term, and the beginning of financially successful period for the airline. When the political situation in East Pakistan (present day Bangladesh) started deteriorating in early 70s, the Pakistan Army once again used PIA's services to airlift soldiers and ammunition to East Pakistan.[citation needed] Most flights had to detour to Sri Lanka during trips between West Pakistan and East Pakistan. With the establishment of cordial ties between the Libyan and Pakistani governments in early 70s, PIA added a new international route,Tripoli, to its map in 1972. It also signed an agreement with Yugoslav airline JAT. PIA acquired McDonnell Douglas DC-10s in 1973 and used those planes to replace Boeing 707-300s. In 1974, PIA launched Pakistan International Cargo, offering air freight and cargo services. In 1975, PIA introduced new uniforms for air hostesses which were chosen through an open competition, with the winning entry designed by Sir Hardy Amies, the designer of Her Majesty Queen Elizabeth II.
The later half of the decade witnessed further expansion of PIA's fleet with the introduction of Boeing 747s through either leased or purchased aircraft. During this decade, airline gained considerable popularity and was regarded as Asia's best airline.[13] For the first time since its inauguration, PIA started providing technical and administrative assistance or leased aircraft to foreign airlines including Somali Airlines, Air Malta and Yemenia. A subsidiary of PIA also started providing hotel management services in United Arab Emirates towards the end of the decade.
1980s
The 1980s decade began with the opening of a cargo handling centre at Karachi airport, duty-free shops, the first C and D safety checks on its entire fleet, as well as the introduction of airline's first Airbus A300B4-203 aircraft. In 1984, the airline introduced Night-Coach service as a low-cost alternative to day-time domestic flights. In the following years, PIA Planetarium was inaugurated in Karachi which was followed by planetariums in Lahore and Peshawar. These planetariums featured retired PIA aircraft on display for educational or observational purposes. Two more retired Boeing 720B airplanes were donated to the planetariums in Karachi and Lahore later on. Also in 1985, five new Boeing 737-300s airplanes were introduced in PIA's fleet, making PIA the first Asian airline with such diverse aircraft fleet. In late 1987 and early 1988, services to Malé and Toronto were introduced. In 1989, Shukria Khanam became the first woman pilot to obtain a license to fly a commercial passenger plane but never joined PIA as a pilot. A year later, First Officer Maliha Sami became the first female pilot of PIA when she took off on Karachi-Panjgur-Turbat-Gwadar route.
In mid-1980s, PIA also helped establish Emirates by leasing two of its airplanes - Airbus A300 and Boeing 737 - as well as providing technical and administrative assistance to the new carrier.
1990s
In June 1991, Airbus delivered the first of six Airbus A310-300 aircraft that PIA had ordered. AVM Farooq became the 1st MD of Shaheen Air line and Shaheen Air International as well as Shaheen Cargo and MD Shaheen Air Port services Lahore and remained so until 1993 . With the new airplanes, the airline introduced flights to Tashkent in 1992 and to Zürich in 1993. March 1993 AVM Farooq Umar became MD PIA and also open skies from Karachi to Dubai were declared and 12 private air lines were allowed to operate domestically in Pakistan. Both steps came simultaneously and put great pressure on PIA's financial performance. Farooq Umar to meet the challenge, fought the battle of open skies and opened up 6 new routes to the Persian Gulf and CIS countries along with tourists attraction air safari. He also made major changes in routes and schedules and started non stop flights from Lahore and Islamabad to JFK and Canada along with many other to boost up PIA revenues while taking great care to thwart the menace of inadmissible passengers lurking the western world successfully. PIA added Jakarta, Fujairah, Baku and Al-Ain to its destinations in 1994. In addition, PIA became a client of three different flight-reservation systems, namely: Sabre, Galileo and Amadeus. 'Air Safari' flights were launched in 1994 using Boeing 737–300 aircraft that used to fly over the Karakorammountain range. In 1995, 1996 Farooq Umar handed over PIA to another MD March 1996 closing his tenure with great success and leaving PIA profitable with last 6 months profit of more than 55 million PKR. after his departure PIA started to nose dive. PIA purchased a Boeing 747 flight simulator to train its pilots. It also purchased another used Airbus A300 aircraft from Air France. A Tupolev Tu-154 aircraft was also leased briefly in 1996 to cope with surge in passenger traffic during summer 1996. Flights to Beirut were resumed the same year as well.
In 1999, PIA leased 5 Boeing 747–300 aircraft from Cathay Pacific to replace its Boeing 747-200M fleet. The aircraft were painted with a new livery - a handwork Pashmina tail on white body and large Pakistan titles on the front fuselage. The livery was adopted in early 90s but due to some copyright issues it had to be dropped. The Boeing 747-300s remained in the new look but with a plain green tail with PIA titles. The other aircraft in the fleet were repainted in early 1990s livery.
2000s
In July 2002, PIA purchased six Boeing 747-300 aircraft from Cathay Pacific, five of which were already on lease. The sixth one arrived shortly afterwards and was used mainly on its North American and European routes. In October 2002, after a period of ten years without any new orders, the airline placed an order for eight Boeing 777 aircraft from The Boeing Company. The order included all three variants of 777, i.e. three 777-200ER (Extended Range), two 777-200LR (Longer Range) and three 777-300ER versions. PIA was the launch customer that revived the Boeing 777-200LR project that, until then, only had three orders by EVA Air.
Boeing delivered the first of three 777-200ER aircraft to PIA in January 2004. PIA introduced a new livery for 777-200ERs airplanes and that livery was later applied to most airplanes of its fleet. PIA also leased six more Airbus A310-300/ET planes from Airbus company directly. On 3 November 2005, PIA placed an order to purchase seven ATR42-500 aircraft from ATR to replace its aging fleet of Fokker F27 aircraft. On 6 December 2005, PIA acquired another new Boeing 777-200ER on a ten-year lease from the International Lease Finance Corporation (ILFC). The aircraft was delivered in January 2007 to the airline.
On 25 February 2006, Boeing delivered its first 777-200LR to PIA, when it flew from Everett to Islamabad via Manchester. With the induction of long range aircraft in its fleet, PIA started offering non-stop flights from Toronto to Karachi, Islamabad, and Lahore from 3 March 2006. PIA had also planned non-stop flights to New York, Chicago, Washington, andHouston but was not given permission by US authorities. Only the New York flight was given permission and it only is nonstop on the way back to Pakistan (from Pakistan to New York the flight stops in Manchester). ATR delivered two of the seven ordered airplanes by PIA in May and December 2006 respectively, following which the airline ceased using military Lockheed C-130 Hercules for passenger services in northern areas of Pakistan. The military planes were being used after the PIA Flight 688 accident. On 23 December 2006, PIA took delivery of its first Boeing 777-300ER.
In 2010, PIA altered their livery . They replaced the previous tail design with a much larger version of the Pakistan national flag, and have added the text "Pakistan international" in gold writing underneath the large billboard style PIA on the fuselage. The green stripe has also been modified to include gold and has extended to the rear of the fuselage.
Most of PIA's fleet will use this livery until 2015, where their new livery will be introduced.
PIA's current livery on their Boeing 777-300ER (AP-BHW) As seen on final to London Heathrow from Lahore
A pair of Boeing 747s stored atSialkot in 2008 during the EU restrictions. However, once the ban was lifted the aircraft were back in use on all routes
European Union Ban
On 5 March 2007, the European Commission banned all but 9 planes of PIA's 42-plane fleet from flying to Europe citing safety concerns of its aging fleet. The ban was imposed following an on-site visit led by Federico Grandini, European Commission’s Air Safety Administrator.[14][15] The remaining 7, namely the fleet of Boeing 777s, was exempted from the ban.[16] PIA claimed that the ban was discriminatory and unjustifiable. On 26 March 2007, Tariq Saeed Kirmani was forced to resign after severe pressure from higher authorities because of the EU ban[citation needed]. Zafar Khan was appointed as the new chairman of Pakistan International Airlines. The ban on the eleven of thirty five aircraft was lifted after a period of four months on 5 July 2007, following another inspection by European Union's Air Safety Administration. Of the eleven aircraft, five were Boeing 747-300s and the remaining six were Airbus A310-300s. On 29 November 2007, the EU completely removed the ban and PIA's entire fleet was permitted to fly to Europe.[17] To avoid any such embarrassment in future, PIA signed a deal to lease seven new Airbus A320-200 from Kuwait based leasing company ALAFCO. The aircraft were supposed to be delivered during 2008 and 2009 but the deal was cancelled before any delivery took place.
Current decade
In February 2012, PIA ordered 5 more Boeing 777-300ER aircraft with delivery starting in 2015 which will wear a new livery. In 2014, PIA leased 4 boeing 737-800 from Travel service and Corendon airlines. PIA also published a tender for 4 Boeing 777-300ER. The airline also wanted to lease 4 ATRs. However, the bids for the 777's were not accepted due to bidding standards. The airline but managed to lease 11 A320-200 2 are already in service.[18]
Corporate management
Structure
Pakistan International Airlines Corporation (PIAC) is majority owned by the Government of Pakistan (87%) while the remainder (13%) by private shareholders. The airline is under the administration of Ministry of Defence the chairman of which is Muhammad Mian Nawaz Sharif . The airline is managed by managing director as well as the Board of Directors. The Board consists of nine independent non-executive members and has four sub-committees: an Audit Committee, Brand and Advertising Committee, Finance Committee, and Human Resource Committee each having its own charter and chairman. The MD leads the executive management of staff who run the airline. The airline's main headquarters are located at Karachi Airport while smaller sub head offices are located in several cities within Pakistan.
Privatization
In the late 1990s, the Government of Pakistan considered selling the airline to the private sector due to the persistent losses suffered by the airline. The Government announced its privatization plans but they were never implemented. Several steps towards outsourcing of non-core business have been initiated. Catering units (starting with Karachi Flight Kitchen), ground handling (starting with ramp services) and engineering, are to be gradually carved out of the airline and operated as independent companies. During 1997, Pakistan called in a team from International Finance (IFC), the consulting arm of the World Bank, to advise on restructuring and privatization of Pakistan International Airlines (PIA). However, no agreement was reached.[19] The government has had many plans for the privatization of the State owned airline. However, no reasonable agreement or solution has been found to this day. On 18 February 2009 the carrier was dropped from the privatization list.[20]
Financial performance
The following table gives the key financial results for 2011 along with those since 2004[21][22] The financial performance for FY 2011 continues to be a challenge with an after tax loss of PKR 26.767 billion. This was preceded by six consecutive loss making years dating back to 2005. The airline did report a reduction of post tax losses of 83% in 2009 (compared to 2008) based on a reduction in fuel cost, comparatively stable exchange rate for the Pakistan Rupee and higher revenues. But in 2011 & 2010, losses again rose sharply compared to the previous years.
The airline faces many challenges to its profitability such as staffing levels and overall management issues. An employee count of 18,014 for a fleet of 40 aircraft [21][22] is clearly an area that needs to be reviewed.
To increase revenue, the Prime Minister of Pakistan approved induction of 20 new generation narrow-bodied, 4 boeing 777-300ER and 4 ATR-72-500. These aircraft will replace the older fleet of PIA. Currently, A310 consumes $5,500 of oil whereas a 737-900ER would consume $2,500 worth of oil. In addition, with 85% seat factor and 12.5 hours of aircraft usage daily, an addition of 72 billion rupees or 720 million dollars of revenue will be achieved. This will also greatly decreases the employee-aircraft employee ratio which currently sits at 776 per aircraft, one of highest in the world. Moreover, the boeing 777 will be used on long routes instead of short routes. This would help reduce the cost of engine overhaul, which is based on flight cycles. Lastly, 35 employees making 1 million rupees per month will also be audited.[23]
Revenues [24]
| Year | Revenues (PKR in Million) | Profit/(Loss) (PKR in Million) | Employees (Ave.) |
|---|
| 2014 Q1 | 28,000 | (1,980) | - |
| 2013 | 95,771 | (44,531) | 16,604 |
| 2012 | 112,130 | (33,180) | 17,439 |
| 2011 | 116,551 | (26,767) | 18,014 |
| 2010 | 107,532 | (20,785) | 18,019 |
| 2009 | 94,564 | (5,822) | 17,944 |
| 2008 | 88,863 | (36,139) | 18,036 |
| 2007 | 70,481 | (13,399) | 18,149 |
| 2006 | 70,587 | (12,763) | 18,282 |
| 2005 | 64,074 | (4,412) | 19,263 |
| 2004 | 57,788 | 2,307 | 19,634 |
In recent years, PIA revenue and source of income has been dropping significantly. In 2010, PIA carried 1,454,000 kg of mail. In 2013, PIA managed just 648,000 of mail. Additionally, PIA's revenue from excess baggage, passenger load factor and passenger kilometer flow are among many that have been declining steadily.[25]
Passenger Traffic [24]
| Year | Revenue Passengers (Million) | Passenger Load Factor | Average Passenger Stage Distance (Statute KM) |
|---|
| 2013 | 4,449 | 70 | 2,751 |
| 2012 | 5.236 | 70 | 2,650 |
| 2011 | 5.953 | 72 | 2,631 |
| 2010 | 5.538 | 74 | 2,827 |
| 2009 | 5.535 | 70 | 2,510 |
| 2008 | 5.617 | 71 | 2,479 |
| 2007 | 5.415 | 67 | 2,527 |
| 2007 | 5.415 | 67 | 2,527 |
| 2006 | 5.732 | 69 | 2,639 |
| 2005 | 5.499 | 70 | 2,638 |
It is also interesting to note that for 2011, about 81% of revenue is from passenger traffic and only 5% from cargo. Another 7.8% is from room food and beverage sales.The remaining 6% is from excess baggage, charter, engineering services, handling & related services, mail & other.[22]
Destinations
As of December 2013 PIA serves 22 domestic and 30 international destinations in 21 countries across Asia, Europe and North America from its home bases of Karachi, Lahore,Islamabad and Peshawar.[26][27]
Codeshare Agreements
The Pakistan International Airlines fleet includes the following aircraft (as of April 2014).Pakistan International Airlines average fleet age is 16 years.[28]
Several PIA aircraft parked in Islamabad.
Livery
In December 2003 PIA introduced a new image that was applied to their first Boeing 777-200ER and on two newly leased A310s, one of which was in service. The livery was white at the front and beige at the rear separated by a dark green stripe. The tail was painted white with a new typeface PIA acronym written in dark green. The Pakistan title was added to the front fuselage in all raised letters and the engines were painted in beige colour. The PIA logo written in calligraphic Urdu was added just behind the cockpit.
However, due to criticism the design was modified before the first Boeing 777 was delivered. PIA replaced the tail with a flowing Pakistan flag on a beige background. Pakistan titles were removed and the PIA acronym was enlarged and moved onto the fuselage. The engines and Urdu PIA remained the same. The leased A310s and most of PIA fleet also adopted this livery at a later date.
In early 2006 the airline launched four new tail designs for its fleet. The tails represented the four provinces of Pakistan: Sindh, Punjab,Khyber Pakhtoonkhwa and Balochistan.[32] The tails promoted the cultures of the four provinces of Pakistan by applying motifs to the tails and adding a city name to the rear of the fuselage corresponding to the province. The "Frontier" tail represented the "Phulkari" (flowering) pattern, which reflected a tradition of embroidery generally done on shawls, shirts and linen. The "Punjab" tail was loosely related to the tile decoration of the Wazir Khan Mosque in Lahore. The "Balochistan" tail showed the creativity seen in the local kilims, carpets and rugs woven with wool, goat or camel hair and mixed yarn. The pattern is mostly bold geometric motifs in primary colours dominated by red. The "Sindh" tail was influenced by the Hala tile work with electric blue and white floral patterns. In 2009 management stopped the application of provincial tails, deeming them too costly.
PIA launched their new livery in early April 2010. An Airbus A310, Boeing 777–200 and Boeing 747–300 were the first aircraft to wear the new look. The livery was unveiled at the PIA headquarters on a Boeing 777 model.[33][34]
The livery consists of a green and gold strip running around the bottom of the fuselage and continuing right up until the tail cone. The forward/upper portion is white and at the rear it is an off white/beige colour. The bottom part of the tail blends into the upper fuselage as it is too white, with the rest of the tail painted with a large wavy Pakistan flag, which takes up the whole tail, in a dark green colour. At the front of the fuselage 'PIA' is written in a billboard style in dark green and underneath 'Pakistan International' is written in gold. Just behind the cockpit there is a stylised Urdu PIA logo as well as on the engines. Underneath, 'Pakistan' is written in bold on the aircraft belly.
Former Fleet
Services
Cabin
Seats in a PIA Business Plus cabin.
PIA in-flight economy class breakfast
PIA operate a three class configuration on its domestic routes: Business Plus, Economy Plus+ and Economy. On their international flights a two class configuration, Business Plus and Economy, has remained popular. According to their Annual Report 2007, PIA recorded a seat factor of 69%, a percentage drop from 2006.[35] PIA Business Plus passengers are offered lie-flat bed seats on all Boeing 777 as well as selected Airbus A310 aircraft.
Newspapers and magazines
The PIA in-flight magazine, Humsafar (Urdu for "travel companion"), is provided to all passengers on all flights. Humsafar was introduced in 1980 and is printed and published in-house bi-monthly. General Urdu and English newspapers and magazines are available to all Business Plus and Economy Plus class passengers. Free newspapers are provided to all Economy class passengers.
Frequent flyer programme
PIA Awards Plus+ is the frequent flyer programme. The programme allows passengers to get free tickets, excess baggage vouchers, cabin upgrades, and a variety of rewards, special deals, and discounts with participants. Awards Plus+ has three tiers of membership — Emerald, Sapphire and Diamond. Awards Plus+ miles can be earned by flying PIA and by using the products and services of PIA's partners.
Catering
PIA Catering is the main suppliers of meals for the airline. It can produce 15,000 passenger meals each day.[36] However, since 2006, the management of the flight kitchens has been given to Singapore Air Terminal Services (SATS).[37] PIA Catering provides special meals to allow for passengers' dietary and religious needs. PIA does not serve alcohol on its flights, nor is pork served on board because of religious law.
Cargo operations
PIA operates a cargo delivery system within Pakistan. During the early 1970s, PIA operated a service called "Air Express" that delivered documents and parcels from one airport to another. Pakistan International Cargo was started in 1974 using two Boeing 707-320C, with services to the Middle East and Europe. The operations ended in the late 1990s when both aircraft were grounded. PIA Cargo transports goods across Pakistan as well as to international destinations. These include meat and vegetables, textiles, paper products, laboratory equipment[38] and postal mail.[39]
In 2003 PIA launched "'PIA Speedex'", a courier service in Karachi, Lahore, and Rawalpindi/Islamabad; expanding within a year to 12 cities. Today, the airline offers over 70 locations within Pakistan, with shipments collected and delivered from customers' homes. From 2004 to September 2007, PIA Cargo operated two Airbus A300 Freighter aircraft chartered through MNG Airlines to Haan and Luton; initially these also operated to Amsterdam, Basel and Cologne.
The airline has sponsored events, both within Pakistan and in its overseas markets.
In the 1990s, the airline launched the three green stripe livery to represent its support for sports. The airline supports the Pakistan International Airlines first-class cricket team that plays in the Quaid-i-Azam Trophy and Patron's Trophy. PIA sponsors the PIA football club, and the A1 Team Pakistan in the A1 Grand Prix open-wheel auto racing series when it was initially launched. The airline also promotes the Shandur Polo Gala, that takes place every year in the Chitral and Gilgit regions of northern Pakistan during the summer period.[40] PIA also has its own Sports Division since 1958 promoting sports within Pakistan such as cricket, hockey, football, squash, polo, tennis, bridge, chess, table tennis, cycling, and body building. PIA has its own Boy Scouts Association (PIA-BSA) working in partnership with Pakistan Boy Scouts Association. After the earthquake, PIA-BSA worked in partnership with other charity organisations to provide relief help.
PIA was one of the official sponsors of the "Destination Pakistan 2007" festivals. The official logo was added to a select number of aircraft during the year[41] In 2008, PIA teamed up with mobile phone provider, Ufone to provide air miles to passengers who used the mobile network. Standard Chartered Bank and PIA launched Credit Cards allowing passengers to earn air miles for use of their credit cards.[42] In 2009, PIA was the gold sponsor for Logistics Pakistan, an Exhibition and Conference poised to highlight the emerging opportunities for the Logistics sector in Pakistan. In 2009, PIA and Pakistan Remittance Initiative (PRI) formed a strategic alliance to promote world money transfers.[43]
PIA has Planetariums in Karachi and Lahore which enable the public to see static aircraft as well as astronomy shows. PIA Horticulture, set up in 1996, provides flowers for display in PIA's offices and for events, winning awards and accolades at flower exhibitions across the country. The airline supports non-profit organisations within Pakistan such as; Al-Shifa Trust, Zindagi Trust, The Citizens Foundation and Sindh Institute of Urology and Transplantation (SIUT).[44] In 2009, PIA teamed up with the fast-food franchise, McDonalds, to offer passengers discounts on meals and upgrades.[45] PIA also owns three hotels, the Roosevelt Hotel, the Scribe Hotel and Skyrooms (Private) Limited.[46] The airline also has an agreement with Pearl Continental Hotels for its UAE based passengers.[47]
Special operations
Charter services
PIA operates private charter flights using ATR 42s to Bhit, Kadanwari and Sehwan Sharif in Sindh as well as to other parts of the country for oil and gas companies and other customers. Ad hoc charters for United Nations peacekeeping troops are also carried out to Africa and Eastern Europe, Asia (South Korea, Afghanistan, Tajikistan, East Timor) and many other International destinations using Boeing (747, 777, 737) & Airbus 310 . PIA Charter Team provide them Executive services
Hajj and Umrah operations
State officials transportation
Callsign "PAKISTAN 001" carrying the President on PIA's Boeing 707photographed in Germany, c.1961
PIA has been continuously serving government officials of Pakistan, and has always transported the President and Prime Minister on overseas visits. During the late 1990s, a PIA Boeing 737–300[48] was used for official visits by the Bhutto and Sharif governments. The aircraft wore official government colours but was later repainted in the airline official colours at the end of the decade. When the government changed after a military coup in 1999, the Boeing 737-300 was transferred to PIA permanently. The President and Prime Minister then resorted to using two of PIA's Airbus A310-300 for official visits, while rare trips were done on regular commercial flights of the airline. In February 2007 the government of Qatar gifted one of their VIP fleet A310[49] to the Pakistani government, this has ended the need for use of PIA aircraft. However, from time to time the government uses the airline's Boeing 737 or Airbus A310 for official trips.[50]
Incidents and accidents
Since it began services, seven Pakistan International Airlines flights have crashed.[51]
The memorial tablet placed at the crash site in Cairo for those who died on PIA Flight 705 on 20 May 1965.
- On 18 May 1959, Vickers Viscount AP-AJC was damaged beyond economic repair on landing at Islamabad International Airport.[52]
- On 14 August 1959, Vickers Viscount AP-AJE crashed at Karachi International Airport while attempting an overshoot with two engines inoperative on a training flight. Two of the three people on board were killed.[53]
- PIA Flight 705 was a Boeing 720 that crashed while descending to land on Runway 34 at Cairo International Airport on 20 May 1965 resulting in 121 fatalities.
- Flight 17 was a Sikorsky S-61 that crashed on 2 February 1966 on a scheduled domestic flight in East Pakistan with 23 killed and one survivor.
- On 20 January 1978, a PIA plane (while at Karachi) carrying 22 passengers was hijacked by a gunman and asked to be flown to India. The then chairman of PIA, Air Marshal (Retd) Nur Khan boarded the plane to negotiate with the hijacker. He was hit by a bullet while trying to disarm the hijacker but still managed to overpower him.[54][55]
- PIA Flight 740 was a Boeing 707-340C that crashed after takeoff from Jeddah International Airport on 26 November 1979. Flight PK740 departed Jeddah at 01:29 for a flight to Karachi resulting in 156 fatalities.
- PIA Flight 326 was hijacked on 2 March 1981 by three gunmen, and flown to Kabul. For almost two weeks, more than 100 passengers were held captive on the Boeing 720until Pakistan released 55 prisoners. One passenger, Pakistani diplomat Tariq Rahim, was murdered during the ordeal.[56]
- On 23 October 1986, a Fokker F-27 aircraft crashed during approach to Peshawar Airport. Of the 54 passengers and crew on board, 13 were killed in the accident.[57][58]
- Flight 404 - on 25 August 1989, a Fokker F-27 crashed into a mountain after taking off from Gilgit Airport. All 54 passengers and crew on board were killed.[59]
- PIA Flight 268 was an Airbus A300B4-203, registration AP-BCP, which crashed on approach to Kathmandu's Tribhuvan International Airport on 28 September 1992. All 167 on board were killed.
- PIA Flight 544 was the flight number of a Pakistan International Airlines (PIA) Fokker F27 that was hijacked on 25 May 1998. All passengers and crew escaped unhurt during the incident.
- PIA Flight 688 was a Fokker F27 was scheduled to operate from Multan to Lahore and then to Islamabad. At 12:05pm on 10 July 2006, it crashed into a field[60] after bursting into flames a few minutes after takeoff[61] from Multan International Airport. All 41 passengers and four crew members on board were killed.
Rs.95 billion PKR (2013)
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on YouTube. Retrieved 2007-01-07.
Because the majority of Group travel agency Leaders are not, travel agents, they may have regular jobs, and belong to social organizations and church groups which puts them in touch with hundreds of potential travelers.
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